Setting up as a self-published author on Amazon (Part 3)

Intro and disclaimer: I am a UK-based writer. I signed up to Amazon’s Kindle Direct Publishing service during September 2012 with an aim to publish a selection of stories on Kindle and Kindle apps. These posts are aimed to describe the process I went through and shouldn’t be considered professional advice. This is the internet after all. Still, I hope you find it of use. Okay, let’s get stuck in.

Part 3 – Publishing an eBook via Amazon KDP

In part 2 I discussed how register for Amazon’s KDP service. Now I’ll go through the process of publishing an eBook.

For this recipe you should ideally have two ingredients: a finished and correctly formatted piece of work of which you are proud as punch, and a reasonably high-def cover image to stick on the front. (You can let Amazon apply a generic cover if you do not have one of your own. Your astonishing masterwork, however, will have to come from you.) (Unless you are Alexandre Dumas.)

By “correctly formatted” I mean that your book should conform to certain standards. eBook readers work best with consistent, well-formatted text because it is the reader that dictates the layout, not the author. Mark Z. Danielewski’s “House of Leaves” just won’t work here, unfortunately. In short: 1) you’ll need Microsoft Word or OpenOffice to create the text of your book; 2) you shouldn’t use umpteen spaces to “tab in” the start of paragraphs and dialogue, and 3) similarly you shouldn’t use umpteen carriage returns to demarcate a new chapter.

If you haven’t done so already I would download and read Smashwords’ Style Guide, because a book that conforms to the rules laid out there should also work pretty well on a Kindle. (And if not you’ll be 90% of the way there.) Amazon’s own guide is good (and shorter) if you only plan on releasing stuff on Kindle.

Leave a comment if you’d like a walkthrough of how I created my template in Microsoft Word.

Once you have your book correctly formatted you will need to save it as a Filtered Web Page. If your book contains images you will have to perform an additional step in creating a ZIP folder that contains both the webpage copy of your book and the image files. (If that sounds like gobbledegook see Amazon’s guide for more details.)

You are now ready to rock n’ roll. Go to the Bookshelf in your KDP dashboard and hit the Add New Title button. The process for publishing an eBook is spread over two pages, where you will be asked to complete assorted information about your book and how much you would like to charge.

Page 1: Section 1: You will be asked to provide all the pertinent information about your book: Title, Edition (used if you update your book with new content), blurb, book contributors (this is where you input the name of the author(s) – pseudonyms are allowed), language, publication date (if applicable), publisher (ditto) and ISBN (ditto). (Note: You don’t need an ISBN as Amazon will allocate an ASIN to your eBook.)

Page 1: Section 2: Here you declare that you own your book, or that the work is in the public domain.

Page 1: Section 3: Here you can define up to two predefined categories (e.g. Horror and Thriller) and seven free-text keywords that can help readers search for your book.

Page 1: Section 4: This is where you will upload your book cover. Images need to be big: at least 1000 pixels down the longest side and 1.6 times longer than they are wide. My cover for “The Buskers’ Union“, for example, was 1000 pixels wide by 1600 tall, which seemed to work well. Amazon recommends creating a cover that is 2500 pixels tall (1560 wide) for better quality. If you do not have a cover image then Amazon will create one for you. (You can always update your book with a different cover image later.)

Page 1: Section 5: This is where you can upload your book to Amazon and, combined with your cover image, have it all converted it into a single MOBI file. It is here where you can dictate any DRM options. (Sorry, I haven’t explored this area as I’m not a fan of DRM.)

Page 1: Section 6: The final section of this page is by far the coolest. Here, once Amazon has completed the conversion process, you can download a copy of your eBook! While the MOBI file you download may not be recognised by your computer, Amazon do provide links to download a Kindle simulator for both Windows and Mac. The simulator is very good as you can see how your eBook will appear not only on all generations of the Kindle but also the apps for iPad and iPhone. An online preview of your eBook is also provided in this section if you’d rather not download software.

Hitting the Save and Continue button will move onto the next, much shorter page. Alternatively you can save a draft if you’d like to spend time checking the eBook for formatting errors prior to publishing. (A wise move.)

Page 2: Section 7 – This is where you declare the geographic rights you possess for your work. You can select Worldwide rights (default) or individually select territories.

Page 2: Section 8 – Here you define the prices for your eBook. Anything $2.99 or over will grant you 70% royalties, which is very nice. Anything below that, down to $0.99, will attract 35% royalties instead. You can define individual prices for each Amazon Marketplace (US, UK, Germany, France etc) or have them all linked to the dollar price to save a lot of farting about.

Page 2: Section 9 – This is a simple tick box that lets you opt in your eBook for Kindle Book Lending.

Hitting Save and Publish on this page will start the publishing process and return you to your bookshelf. Your eBook should be listed as “In Review”, which means that it is working its way through Amazon’s assorted sausage machines. It says you should expect your eBook to appear between 24 and 48 hours, though in my experience “The Buskers’ Union” was “Live” in 8.

Now all you need to do is wait for the eBook to appear on Amazon, crack open the Vino Collapso and pat yourself on the back. You’re an author now! Congratulations!

Coming next in part 4: About Amazon’s Author Central.

Final note: If you see anything that is incorrect in any of these pages please let me know. It’s not my intention to misinform!

Setting up as a self-published author on Amazon (Part 2)

Part 2 – Joining Amazon KDP

In part 1 I discussed the merits and drawbacks of publishing your work through Amazon’s Kindle Direct Publishing (KDP) service. In this part I’ll discuss the process of joining KDP.

You can find Amazon’s KDP service via this link to their homepage. Alternatively look towards the bottom of most Amazon pages and you’ll see a link that says “Self-publish with us”.

Once on the homepage you can sign up to KDP using your existing Amazon account, which is a cinch. (I don’t believe there is anything to stop you creating another Amazon account if you wish to keep things separate.)

Once in you will be asked to complete a few details about yourself, such as name, address and phone number. Finally, on this same page, you can enter the details of a bank account for your royalties. (Amazon will send you a cheque each month subject to a minimum of £100/$100/€100 if you do not supply a bank account.)

UK authors should be aware that sort codes and account numbers won’t cut it here. Instead you will need your account’s IBAN number and your bank’s BIC code. Your IBAN will contain your sort code/account combination prefixed with a country code and some check digits. The BIC code is used to globally identify your bank. You can often find these details on your bank statement. If you bank online should be able to find your IBAN and BIC after some digging. (Look for anything that allows you to print a statement.) Failing that you can contact your bank.

UK authors should also note that providing a UK bank account will cover royalties for most Amazon marketplaces (currently UK, Germany, France, Spain and Italy), but not Amazon US. I think for the US marketplace you need to provide details of a US$ bank account, for which a UK bank may charge. (I think that’s a reasonable assumption to make in this day and age!) The alternative is to have Amazon send you a cheque, as mentioned earlier. Annoyingly this too will be in US$, and your bank will likely charge you a sizeable sum to pay it into your account. I sincerely hope this arrangement changes the more that Kindle catches on in the UK.

Finally, and this is absolutely crucial for non-US residents, make sure you don’t pay any unnecessary taxes. By default Amazon has to apply 30% withholding tax, payable to the IRS, on all royalties it pays to non-US residents. If that’s not bad enough authors then need to apply their own domestic income tax to whatever remains! Thankfully there is something you can do, but it requires a fair bit of legwork. A number of countries have a tax treaty in place with the US so that all or some of the withholding tax can be waived. You will need to apply for a US tax number, called an ITIN, and complete a form for each US-based publishing platform you intend to use. (I’ll cover this in a separate “General Setup” post as I’ve only recently started the process.)

So that’s the initial setup of KDP performed. Next we’ll move onto the fun stuff!

Coming next in part 3: Publishing an eBook via Amazon KDP.

Final note: If you see anything that is incorrect in any of these pages please let me know. It’s not my intention to misinform!

Setting up as a self-published author on Amazon (Part 1)

Part 1 – About Kindle Direct Publishing

Kindle Direct Publishing (KDP) is a service provided by Amazon that allows writers to publish their work on Kindles and Kindle apps for tablets and smartphones. Readers can then purchase and download said work to their device as they would any other eBook.

Authors using KDP can earn 70% royalties on works priced $2.99 or more. If the author drops the price below $2.99 then a royalty rate of 35% applies. The minimum price an author can charge is $0.99. By enrolling their work in the KDP Select program for 90 days authors can drop the price to zero for a total of 5 of those days, but they must grant Amazon exclusivity on that work during the 90 day period. Authors can enrol their work in KDP Select for another stint once the 90 day period ends, but any remaining free days will not carry over.

Once you have published work through KDP it will be listed on Amazon like any other book. (Believe me, few things beat seeing your debut book listed for the first time!) There are a number of benefits to this. For a start, now that you have published a book, you can build a profile on Amazon’s Author Central. (The “Visit Amazon’s Lucian Poll page” link around halfway down your book’s Amazon page.) Said book will also have its own ASIN number, which is similar to an ISBN but relative only to Amazon. Armed with an ASIN and a cover image you can then add your self-published books to sites such as Goodreads. This then helps you to change your Goodreads profile from a standard user to an author, which in turn allows you to promote your books on their site with the odd giveaway. (They have to be hard copies, though.)

Oh, and if you needed any further incentive to give Amazon’s KDP a try, it doesn’t cost a bean to publish a book. They will slice off their pound of flesh when you make a sale, but there are no monthly fees to worry about, and your book will stay available as long as Amazon sticks around, allowing you to become that overnight sensation thirty years in the making.

While I love the idea of Amazon KDP and the huge marketplace it presents, the minimum $0.99 price tag does make it harder to promote one’s work. On Smashwords, for example, authors can make the first novel of a trilogy permanently free and perhaps encourage readers to purchase the remaining books. On Kindle you can’t do that. Well, not really. A tactic some authors use is to list their title on Amazon for $0.99 and free on another platform, and then hope that Amazon price-matches the book down to zero. I’m not sure if this tactic still works, being new to this self-publishing game, but it’s curious how I keep seeing the same books in the Kindle Top 100 Free Books chart…

Finally, consider whether you will ever want to see your work in print. Publishers and agents may be less enthusiastic to represent your work if it has already been published. That said the industry is changing. Indie authors such as Amanda Hocking have found publishers more than happy to print her novels following strong sales of her eBooks, and more agents are turning into eBook publishers. If you are lucky you can let your sales do the talking!

Coming next in part 2: Joining KDP (and the potential arse-ache for UK authors!)

Final note: If you see anything that is incorrect in any of these pages please let me know. It’s not my intention to misinform!